Volkswagen - Rear View Camera
Volkswagen-cars with a rear view camera, gives you full view behind you when you reverse. To illustrate this, we invited the user to try it out. When clicking on the banner, the car reverses out of the ad, and continues to reverse through the last five pages the user has visited, hence giving the user a full view backwards.
PS. The videoclip may appear a bit jumpy on some computers, The car and the pages move smooth in reality.
PS. The ad was run on dn.no (Norways leading financial paper). Using a log-script on all pages within dn.no the ad automatically retrieved screen caps of the 5 last pages visited, including the site the user entered dn.no from.