Volkswagen - Rear View Camera

RearView 420

Volkswagen-cars with a rear view camera, gives you full view behind you when you reverse. To illustrate this, we invited the user to try it out. When clicking on the banner, the car reverses out of the ad, and continues to reverse through the last five pages the user has visited, hence giving the user a full view backwards.

  1. Watch movie showing real user experience during the period the banners was live.

    PS. The videoclip may appear a bit jumpy on some computers, The car and the pages move smooth in reality.

  2. Click to try the ad.

PS. The ad was run on (Norways leading financial paper). Using a log-script on all pages within the ad automatically retrieved screen caps of the 5 last pages visited, including the site the user entered from.